Stop counterfeits, fakes, and impersonation before they reach your customers
Trusted by leading retail and e-commerce brands
Attackers exploit open retail ecosystems by design
Marketplaces, paid media, mobile apps, and social platforms are essential to growth, but they also provide attackers with ideal conditions to impersonate your brand. Fraudulent ads drive traffic to fake sites and counterfeit listings. Unauthorized sellers undercut pricing and erode trust. Our platform detects these threats while attackers are still building infrastructure.
Steady protection as threats shift
Impersonation campaigns appear suddenly, shift across platforms, and resurface just as you believe an issue is resolved. Our team stays engaged as conditions evolve, monitoring activity and coordinating response across marketplaces, social platforms, and the dark web. You retain visibility while we handle execution end-to-end.
Protection across your external attack surface
Impersonation campaigns target multiple audiences at once. Customers are lured into fraudulent purchases. Employees face phishing, payroll fraud, and executive impersonation. We correlate activity across channels to identify shared infrastructure, disrupting campaigns at their source rather than chasing individual symptoms.
Shut down fake e-commerce shop scams as they appear
Attackers clone your entire storefront: product pages, branding, checkout flow, and then buy ads to funnel your customers straight into it. Allure finds these fake stores as they go live and gets them taken down fast, with a median block time of about 15 minutes.
THREAT INTELLIGENCE REPORT
The data behind retail impersonation in 2026
Explore the tactics, infrastructure, and emerging trends behind more than 326,000 retail-focused brand impersonation threats observed across 6,200+ brands.
Built to break attacker economics
Impersonation campaigns are built to scale, with attackers reusing domains, accounts, and infrastructure to recover quickly after takedowns. We break that model at every stage.
Preemptive detection
We detect infrastructure as attackers build it, surfacing threats before campaigns reach customers.
Active disruption
We track shared dependencies across campaigns, disrupting reuse at the foundation rather than chasing individual assets.
Expert-led enforcement
Our team handles takedowns directly with platforms, verifies removal, and monitors for reappearance.
See the threats targeting your brand right now
Get a customized assessment showing active impersonation, phishing infrastructure, and exposed credentials specific to your organization. No commitment required.