Allure’s first annual threat intelligence report on brand impersonation targeting retail, e-commerce, and consumer brands, grounded in primary detection data from more than 326,000 threats observed across 6,200+ brands in 2025.
Allure Security built its reputation protecting brands in financial services, but our customer list has grown to include athletic apparel manufacturers, luxury fashion houses, coffee chains, professional sports teams, and more. When you spend years monitoring impersonation across industries, you develop an intuition for how the infrastructure is changing. RETAIL ’26 is what we found when we turned that detection data toward retail, e-commerce, and consumer brands.
What's inside:
- How attackers use aged domains, legitimate cloud hosting, and retail-specific TLDs like .shop to build fake storefronts that look indistinguishable from real ones
- Why 75% of customers who will ever visit a fake storefront arrive before most takedown processes even begin
- What the fourteen major retail breaches of 2025 armed attackers with, and how stolen purchase histories are fueling a new generation of targeted impersonation
- …and more
