Online Brand Protection As A Service pmiquel October 25, 2024

WHAT WE DO

Online Brand Protection As a Service

Our specialized AI instantaneously identifies and evaluates content that’s new to the internet so we can take down scams while they’re under construction across web sites, social media platforms, and mobile app marketplaces. And since we offer this online brand protection as a service, it takes the work and heavy lifting off of you.

Laptop 3D Illustration

Why Allure Security?

Specialized AI
Continuously trained on the latest scam patterns and cloaking techniques
Superior Takedowns
Faster takedown success across web, social media, and app marketplaces
Decoy Data
Dummy credentials poison stolen data

Protection from Online Brand Impersonation
Allure Security Services

Click to Expand

Web / Domains

Uncover and respond to websites

Web / Domains

  • Identify impersonations of your brand across tens of millions of websites daily.
  • Decrease time-to-takedown and increase takedown success rates.
  • Blocklist malicious sites impersonating your brand.
  • Input decoy data into phishing sites.
  • Discover clones of your content via web beacons.
  • Detect malicious sites sending victims to your website.

Mobile Apps

Detect and respond to unauthorized apps on mobile app stores

Mobile Apps

  • Locate rogue mobile apps impersonating your brand.
  • Track hundreds of third-party mobile app stores along with Apple App Store and Google Play.
  • Quickly remove unauthorized mobile apps through our managed service.

Requires purchase of web/domains service

Social Media (Brands)

Discover and respond to social media platforms

Social Media Brands

  • Find impersonations of your brand on social media.
  • Check Facebook, Instagram, LinkedIn, GitHub, Pinterest, Reddit, Snapchat, TikTok, YouTube, X/Twitter, and more.
  • Improve takedown speed and effectiveness with our expert services team.

Requires purchase of web/domains service

Social Media (Executive)

Locate and respond to social media profiles and content impersonating executives or spokespeople

Social Media Exec

  • Pinpoint social media content impersonating your executives, VIPs, and spokespeople.
  • Watch Facebook, Instagram, LinkedIn, GitHub, Pinterest, Reddit, Snapchat, TikTok, YouTube, X/Twitter, and more.
  • Take impersonating profiles down faster.

Requires purchase of web/domains service

Domain Blocking (GlobalBlock+)

Prevent anyone from registering domain names that match your brand

Domain Blocking (GlobalBlock+)

  • Block registration of domains matching your brand across hundreds of top-level domains.
  • Protect against unlimited lookalike/homoglyph, typo, Unicode, and internationalized domain name (IDN) variants.
  • Automatically capture formerly registered domains when they're deleted or not renewed.
  • Save time and money by avoiding portfolio management, registration fees, and renewals.

Dark Web Monitoring

Receive actionable results curated through comprehensive dark web monitoring

Dark Web Monitoring

  • Save time, money, and effort with expert curation for actionable findings and fewer false positives.
  • Detect compromised credentials, PII, sensitive data, exposed payment card data, and more.
  • Identify mentions of your brand, assets, products, employees, and users on cybercrime channels.
“Allure Security was able to find phishing sites that no other vendor could find.”
Director of Security Engineering Online Marketplace
“Allure Security's success has discouraged threat actors from spoofing any of our brands.”
SVP, Information Security REGIONAL BANK
“I am not sure what their secret recipe is for takedowns, but they are quick and thorough, unlike the other providers.”
Director of Cyber Security CONSUMER GOODS

Organizations face many challenges with online brand impersonation. Most of these issues come from inactive or reactive responses to the problem.

Too many scams, too little time

The internet is vast, and fraudsters hide their scams anywhere. People create about 252,000 new websites every day.

That’s one new site every three seconds. This makes it very hard to see everything online. Many cybersecurity experts say they find it hard to spot brand impersonations. They often lack the time and resources to monitor scams effectively.

 

Users report scams after the fact

With limited visibility, many cybersecurity teams simply react to scam reports from users – after they’ve already been exposed. By the time a user alerts a brand, the brand has already caused the damage. Fraud has taken place, compromising user trust and damaging brand reputation.

Relying on users to detect scams makes brands vulnerable. Ultimately, this gives fraudsters more time to target more victims before anyone takes action.

 

Takedowns take too long

Cybersecurity teams that manage takedowns often find it hard to know how to request a takedown of a scam. Sometimes, long queues trap their requests, and hosts or registrars take a long time to respond.

Even when using a vendor, follow-up is often poor. The vendor sends an automated email but does not push for quick action. They also do not keep clients updated unless asked.

 

Allure Security offers brand protection services across web, social media, and mobile app marketplaces.

Our service uses our brand protection AI and a three-part response plan. Supported by a team of take down experts they work to find and remove online brand impersonations. This reduces damage before, during, and after a scam.

Detect scams before they start

Allure Security AI analyzes new online content the moment it goes live, looking for signs of brand impersonation. Our models find scams in development and spot evasion tactics, like anti-bot technology. This ensures we can gather takedown evidence without any obstacles. We catch fraudsters as they configure and test their scams, stopping them before they send the first phishing message.

Disarm scams before harm is done

We achieve faster, more successful take down rates supported by AI-powered analysis and evidence collection. Our in-house team of take down experts includes former U.S. military personnel. In short, they have a strong reputation built on good relationships with key partners. These partners include registrars and web hosts who help us act quickly on our requests. We help customers from the start of a take down until they resolve it. Our victim-tracking and special decoy data give valuable time for fixing issues. This includes actions like resetting passwords for accounts at risk.

Deceive scammers and disrupt their business model

Decoy credentials and data undermine fraudsters by significantly reducing the value of harvested information. The fake information prevents access to actual accounts and diminishes its resale value on the dark web. Using generative AI we create seemingly genuine user data and automate its entry into phishing forms. This method can help find where a scam started and train systems to stop and alert on fraud attempts.

Think smarter about online brand protection services

Eliminate scams' impact

Proactive brand protection that stops scams before anyone is exposed.

Improve your bottom line

Cut costs and avoid revenue loss from scams' impact on your brand reputation

Dedicated brand protection team
Reduce fraud and related costs with an expert-managed service


Industry Leading Capabilities

Unmatched Visibility

100s of Millions of Pages

Trust that your brand is safe with our AI detection system. It checks millions of online pages every day. We display content in a browser and use computer vision and natural language processing. This helps us analyze each page as carefully as a human would. Our goal is to reduce false positives.

Industry-Leading Takedown Services

Every Detail Until it's Down

Our takedown service team gathers evidence, sends requests, and manages the process until they complete the job. We keep you updated at every step. We take down phishing websites, brand abuse, scam phone numbers, rogue mobile apps, and social media profiles. We also handle malicious ads, fake job posts, bad email domains, DMCA violations (stolen content), and more.

Multi-Channel Coverage

Web, Social, Mobile

Our patented detection algorithms reach all corners of the internet examining hundreds of millions of online content pieces. The system ranks them based on their similarity and potential risk to your brand. The list includes websites, dark web listings, and deep web indexes and mobile app marketplaces. Additionally, we examine profiles and pages on Pinterest, Instagram, X, TikTok, Facebook, and more.

Blocklisting

Trusted by Ecosystem Partners

Block 95% of consumer access to scams through our wide network of partners. These include ISPs, content delivery networks, and email security systems. We also work with secure web gateways, DNS firewalls, and anti-virus software. Social media platforms and web browsers are part of our network too.

Web Beacons

Detect Fraudsters Testing Scams

Identify redirects to your website that signal scam testing. Watermark your content to receive instant alerts when someone clones it, and track victims using web referrer logs.

Decoy Data

Create and Inject Fake Credentials

Decoy data consists of credentials and other data designed to deceive adversaries. We automate the creation and entry of decoy data into phishing pages. Benefits include forcing scammers to stop their scams. It also exposes fraudsters when they try to use or sell fake credentials. Additionally, it helps train fraud detection and authentication systems to block fraudsters from accessing systems.

Related Articles