Under the Surface: How Attackers Target Industries from the Dark Web

A cross-industry guide to the dark web supply chain behind brand impersonation, fake storefronts, and fraud-as-a-service, combining Allure Security detection data with federal reporting, public threat intelligence, and dark web research across six industries.
Allure Security has spent four years tracking brand impersonation from the detection layer, and when we trace those threats upstream, we consistently arrive at the same place: a dark web economy that sells the credentials, the toolkits, the infrastructure, and the AI-powered services that make modern impersonation possible. Under the Surface is what we found when we mapped that supply chain across industries. It covers how infostealer malware feeds underground credential markets, how AI and Deepfake-as-a-Service have collapsed the skill barrier, and how the dark web specializes its targeting by sector. This is the first edition, and the first guide of its kind published by any brand protection company.

What's inside:

  • How the dark web underground economy has organized itself into a full supply chain, from stolen credentials to finished impersonation campaigns
  • How recent attacks, including the Jaguar Land Rover breach and the rise of Deepfake-as-a-Service, executed through that supply chain
  • What dark web marketplaces specifically sell to target retail, financial services, credit unions, crypto, healthcare, and higher education
  • Named recent attacks and real cost data for each industry