Allure Security has closed a $17 million Series B to scale the AI-native platform for disinformation defense. CEO Josh Shaul on why the category exists, why it’s inevitable, and what comes next.
Today we announced that Allure Security has raised $17 million in Series B funding led by Riverside Acceleration Capital, with continued support from our existing investors Curql, Glasswing, and Gutbrain Ventures. This brings our total funding to $43 million.
Over the past two years, we’ve grown 350% and now serve more than 300 customers, including AmTrust Financial, Campbell’s, Palo Alto Networks, VyStar Credit Union, and Webster Bank. That growth reflects something bigger than one company’s trajectory. It reflects a market that’s moving. I want to talk about why disinformation security exists as a category, why I believe it will become as fundamental to the enterprise security stack as endpoint protection or identity management, and what we plan to do about it.
AI has changed the economics of deception
For decades, cybersecurity operated on a simple premise: protect the perimeter, secure the endpoints, guard the data. The enemy was outside, trying to get in, and success meant keeping them out.
That model still matters. But it misses an entire class of threat that has exploded in the last two years. Today’s attackers don’t need to breach your network. They impersonate your brand, deceive your customers and employees, and weaponize the trust you’ve spent years building. They do it across websites, social media, mobile apps, and the dark web, in channels where your firewall and your email gateway have zero visibility.
The FBI reported $16.6 billion in cybercrime losses in 2024, up 33% year over year, with phishing and spoofing as the most frequently reported attack category. Deepfake fraud attempts surged 3,000% in a single year. And these numbers only capture what gets reported.
Our own data tells the same story. In 2025, our platform detected impersonation attacks against more than 700 financial institution brands. Attack volumes grew 118% from Q1 to Q4 with our brand coverage held constant. The threat is continuous, and it’s targeting organizations of every size.
Why disinformation security is a category, not a feature
Gartner named disinformation security a Top 10 Strategic Technology Trend and predicts that by 2028, half of all enterprises will adopt solutions in this category. Up from less than 5% today. Enterprise spending is projected to surpass $30 billion, drawing budget from both marketing and traditional cybersecurity.
I don’t think this is hype. I think it’s overdue.
The cybersecurity industry has built excellent tools for protecting networks, endpoints, and identities. But those tools were not designed for the problem we’re solving. Digital risk protection platforms were built for pattern matching against known threats. Threat intelligence platforms were built to inform, not to act. Brand protection tools were built for trademark infringement, not AI-generated deepfakes of your CEO.
Disinformation security starts from a different premise. Your attack surface is not your network. It’s the entire digital landscape where your organization’s identity can be exploited. Defending it requires AI-native detection that identifies threats by intent rather than signature, automated investigation that operates at machine speed, and managed response that takes ownership of the outcome rather than handing the customer an alert and walking away.
That is what we built Allure Security to do. Not to add another dashboard to the stack. To take full responsibility for finding threats, validating them, and shutting them down.
What comes next
This round accelerates three priorities: deepening our AI-powered detection and response platform, expanding our go-to-market team to meet growing enterprise demand, and extending into new verticals beyond financial services where digital impersonation is becoming a board-level concern.
We will continue investing in our managed response model. Most security vendors detect a problem and hand it to the customer to figure out. We detect it, investigate it, validate it, and take it down. Our AI agents handle the scale; our human experts handle the judgment. The customer gets the outcome, not the homework.
I started Allure Security because I saw that the trust organizations spend years building was being turned into a weapon against the people they serve. A fraudulent website wearing your brand doesn’t just steal credentials. It steals the confidence your customers had that you were looking out for them. Generative AI has made it trivially easy to create these fakes at scale. Agentic AI is beginning to automate entire attack lifecycles. The window between when a threat appears and when it causes damage is collapsing.
But I’m optimistic. The same AI capabilities that make these attacks possible also make a new generation of defense possible. The organizations that invest in disinformation security now will not only protect themselves from the current wave of threats but will be positioned for whatever comes next.
We are grateful to Riverside Acceleration Capital for leading this round, and to Curql, Glasswing, and Gutbrain Ventures for their continued support. And we are grateful to the customers who trust us to defend their brands every day. That trust is something we don’t take lightly.
If you’re a security leader trying to understand how disinformation security fits into your strategy, we recently published Disinformation Security: The New Enterprise Imperative. It lays out the category, the threat landscape, and the capabilities to look for, based on Gartner’s framework and the data we see across our customer base every day. I’d encourage you to give it a read.
