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American Association of Private Lenders Members & Private Lender Magazine Readers Get Your FREE ACCOUNT to Monitor for Online Content Impersonating your Brand

What’s in it for AAPL members & Private Lender Magazine readers:

• Get alerted to websites impersonating your brand amongst millions of sites examined daily

• Continual monitoring of a watchlist of suspicious URLs and domains that match your brand

• Sample the value of Allure Security online brand protection with a free account

• AAPL members receive an exclusive discount when upgrading to our full service

Sign up for your free account

“In the past we would find out about these sites from third-party companies or worse customers. I’m not sure I can express how happy I am to have a solution that will actively find these types of sites and alert us to their presence. Your company has set the bar pretty high day one.”

CISO | Community Bank


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Allure Security protects brands by finding and stopping online brand impersonation attacks before customers fall victim. Our patented, artificial intelligence-powered engine finds more spoofed websites, social media accounts, and mobile apps more quickly and with greater accuracy than legacy approaches. Our unique, multi-pronged approach to response – blocklisting, decoy data, and takedown – significantly reduces the lifespan of a scam and the damage it can do.

Allure Security has partnered with AAPL to protect the AAPL brand online and monitor for impersonations of its membership.

Allure Security’s AI-powered engine examines millions of digital assets each day (websites, social media posts, mobile app stores, etc.). It does this by automatically rendering content in a browser. Then, it uses natural language processing and computer vision to evaluate content as a human would for signs of impersonation of any brands it’s trained to identify. From there, Allure Security blocklists detected impersonations and automates the input of decoy (i.e., artificial) data into phishing sites. At the same time, Allure Security’s in-house team of takedown experts execute on a best-in-class playbook to remove offending content from the internet (resulting in significant reductions in takedown time). Blocklisting, decoy data, and takedown service apply to paid services only.

It’s easy – just complete the form at the top of this page, and we’ll get in touch and begin setting-up your account.

By opting into a free Allure Security account (requires 15-min onboarding call), you will receive:
 Customized, real-time alerts via email as soon as we detect a suspicious website impersonating your brand
 Detailed intelligence about websites impersonating your brand – e.g., registrar, host, certificate information, screenshots, etc. – to aid in investigation/response
 Continual monitoring of suspicious and/or parked lookalike domains (typosquats, homoglyphs, etc.) for changes in content suggesting an impersonation

Readers of Private Lender Magazine by AAPL that register for a free account receive only:
– Limited, basic training data (e.g., logo, page title, brand name, favicon) provided to the machine learning algorithm
– Minimal training of the machine learning algorithm that investigates websites to find brand impersonations

Paying customers of Allure Security receive:
– Additional training data provided to machine learning algorithm including multiple logos, marketing tags, text strings such as routing number, and more
– Continual model training and tuning resulting in more detection fidelity (i.e., generally resulting in more detections, as well as, fewer false positives)
– Ability to monitor multiple domains/brands, upload suspected domains for monitoring, and authorize domains (so that they’re not alerted on)
– Intuitive dashboard for drilling down into additional information about any brand impersonations
– Easy report generation to detail detections, mitigations, response statuses and more
– API access for feeding other security solutions with brand impersonation information to roll up into other logging and threat and risk reporting
– Uniquely effective three-pronged response service (blocklisting, decoy data, and takedown) and diligence resulting in significant reduction in time-to-takedown
– Expanded visibility by using Allure Security to protect their brand on social media platforms and mobile app marketplaces

If you decide to take full advantage of Allure Security online brand protection (great choice!), we will work with AAPL to verify your membership and then apply the discount to your price quote.

Contact Allure Security’s AAPL ambassadors at [email protected].


Learn key online brand protection lessons from this video panel discussion made up of your peers in the financial industry


Get a feeling for the customer experience at Allure Security through case studies, data sheets and more collected in our resource center


Stay current on the latest online brand impersonation threats & tips for protecting your brand & customers on our blog updated semi-monthly