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How to Respond to Fake LinkedIn Profiles and Scams Impersonating your Brand or Employees
30 - August 2023
We recently highlighted the rise of spoof profiles on LinkedIn, explained the damage they can do to your reputation and employer brand, and provided tips about how to proactively protect your brand on LinkedIn.
With this article, we’ll provide you with recommendations for responding to fake LinkedIn profiles or job listings that impersonate your brand or employees and how to get them removed from LinkedIn.
How to take down fake profiles impersonating your brand on LinkedIn
Any LinkedIn takedown begins with reporting the violation. Our in-house takedown experts tell us that without building a reputation for multiple accurate reports over time, it’s rare that reporting a profile just once will result in a takedown. You will need to keep an eye on the offending profile and most likely need to report it multiple times before it’s taken down.
Below we explain how to report:
Inaccurate information listed on a profile
Fake LinkedIn company pages impersonating your brand
Fake LinkedIn profiles impersonating a real employee at your company or posing as an employee at your company
Fake LinkedIn job postings
Infringements on your trademark or copyright
Compromised LinkedIn accounts – if an employee’s LinkedIn account is compromised, it can lead to the posting of fake jobs and, if the employee is an administrator, the compromise of your company page
Reporting inaccurate information
According to our expert takedown team, reporting inaccurate or false accounts is a best practice in dealing with various scams on LinkedIn. For instance, if a scammer claims to be an employee of your organization on a profile, an inaccurate information report tends to be the most effective and efficient way to have it removed from a profile.
It’s also best practice to exhaust all of the abuse reporting methods available to you, but many times it’s best to start with an inaccurate information report and then move on to reporting the fake company page, profile, job listing, etc.
Click on a job listing to go to the Job Details page
Click the More icon and select Report this job
In the Why are you reporting this? pop-up window, select I think it’s spam or a scam.
Select one of the following two options:
I think it’s a scam, phishing or malware – e.g., someone asking for personal information or money, or posts suspicious requirements
I think it’s promotional or spam – e.g., someone advertises a product for monetary gain, or posts irrelevant content for high visibility
Reporting trademark or copyright infringement on LinkedIn for takedown
Our expert takedown team tells us reporting trademark or copyright infringement is rarely the best path for reporting content for takedown. Response time is slow with LinkedIn warning that “Due to high support volume, it may take longer than usual to hear back from our Support Agents.” Again, the recommendation is to start your response with an inaccurate information report.
The copyright owner’s name and region of residence
A detailed description of the copyrighted work
A link to the infringing content, as well as a description of the nature of the infringement
Reporting compromised accounts
Bad actors can exploit a compromised LinkedIn account to post false information or job listings or execute other types of scams, tarnishing a brand’s reputation at the same time. You can only report LinkedIn accounts that you’re connected to as compromised.
To report a compromised LinkedIn account:
Navigate to the profile of the member in question and click the More button below the member’s profile picture
Select Report/block from the list
Select Report profile in the pop-up window.
Select Hacked Account in the pop-up window.
Select Submit Report in the Report this Profile pop-up window.