William (BJ) Moore is an experienced business and technology professional who currently serves as the Chief Digital Officer at Allure Security. With over 20 years of experience in the industry, BJ has a proven track record of success in driving digital transformation and growth.

Before joining Allure Security, he held senior positions at GE Digital/Software, where he led marketing automation and lead generation teams and oversaw customer-facing digital platforms. In his current role, BJ is responsible for shaping the company’s digital vision and strategy and overseeing the implementation of business, sales, and marketing platforms.

His customer experience (CX) and user experience (UX) expertise are critical to the company’s success. He leads the design of Allure Security’s products to ensure they provide the best possible customer journey. This focus on CX/UX has helped to create incredible customer success for Allure Security.

BJ is an overall digital transformation leader who brings experience and expertise to his role at Allure Security. His ability to develop and execute digital strategies that drive growth and increase revenue.