Online Brand Protection Knowledge Center chris October 24, 2024
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Online Brand Protection Knowledge Center

Online Brand Protection consists of identifying and taking action to stop the unauthorized use of your brand name, logo, and/or brand messaging on the internet.

Put another way, online brand protection seeks to stop the abuse of your brand online.

Online Brand Protection
Threat Landscape

The landscape of threats that are focused on your brand changes every day. Scammers are getting smarter. They sell phishing kits and create fake social media accounts. They find new ways to profit from your company and your customers.

Our knowledge center is here to help you understand online brand protection. We guide you through the complexities you may face.

Anatomy of Online Brand Impersonations

Online brand impersonations are unauthorized instances of your brand that appear online. Fake mobile apps, social media accounts or posts, advertisements, and websites are all considered online brand impersonations.

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Lifecycle of a Scam

Life Cycle of a Scam

Phishing scams often go live 1-2 hours before luring victims. In the first 31 minutes of being live, the team hit the first targets. In less than 11 hours, attackers will compromise 75% of all victims. This fast-moving timeframe makes early detection and rapid takedown essential to reducing impact.

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Do it Yourself Instructions for Online Brand Impersonation Removal

How To...

Finding and removing online brand impersonations is not easy, but it is possible.

Various tools are available for free online that can help you detect scams, such as URLscan.io and DNSlytics.com.

For threat mitigation, we have devised a 10-step DIY website takedown guide for your convenience.

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Current Online Brand Impersonation Threats

Current Threats

In addition to common fake websites, mobile apps, and social media accounts, people impersonate brands in specific ways.

Some current threats include hiding pages behind bot filters to avoid detection. Scammers use search engine AdWords to place their scams at the top of search results. They also hide phishing pages behind tracking tags to make them harder to find.

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