Poisoned Search Engine Results
Damn Filters, a leading company in Kansas, sells online industrial filters and dust collector parts. They depend on their e-commerce site for all their business. They distribute 100% online.
Recently, prospects and customers informed Damn Filters of multiple issues. First, when customers searched for “Damn Filters” on Google, many websites showed up. Damn Filters did not own these sites and did not give them permission to use their brand. Second, after ordering from these imposter sites, customers did not receive the products they purchased.
Consequently, company found that search engine results for “Damn Filters” were “poisoned.” Many unauthorized sites were pretending to be their brand online.
These sites were taking business from their customers and caused many complaints about non-delivery and order fraud. In fact, one case, malware infected a customer’s computer.
It was clear that Damn Filters had an online brand impersonation problem. Not only did this overextend the client service team, but it also siphoned off income from clients and damaged the company’s standing as the leading distributor.
Damn Filters reported these websites to Google, hoping Google would take them down. Unfortunately, they were not.
From what Damn Filters saw, they knew this was a challenge that wouldn’t go away without a different approach. “This was going to keep compounding and continue being a problem if we did not address it; we needed to stop this right now,” shared the administrator.
Managed Service Addresses Poisoned Search Engine Results
Internal efforts to fix problems had not worked. Their small team needed to focus on keeping customers happy and maintaining their unique service. Damn Filters offered a large, high-quality inventory, affordable prices, and delivery within three to five days.
Going it alone was not an option. They knew they needed help and started looking for online brand protection vendors. Vendors that could stop fake websites from reaching customers and causing harm.
Damn Filters found that the managed service from Allure Security met its needs. Allure’s AI engine excels at detecting online brand impersonations and poisoned search engine results both organic or paid search ads.
There’s no complex integration and, therefore, no headaches. After brand impersonations are discovered and confirmed malicious, Allure Security quickly deploys its patented three-pronged approach—blocklisting, decoy data injection, and takedown.
The Results
After Damn Filters implemented Allure Security, the scam websites targeting their customers were taken down immediately. What would have taken 3-6 months in-house was accomplished within hours, saving valuable employee time and effort that would have diverted from the brand’s core mission.
The team was confident that its brand had strong protection against fake websites and poisoned search engine results. With a team of experts in their corner willing and able to quickly answer questions and address concerns, Damn Filters is confident they’ve got a handle on online brand impersonations, and they’ve significantly reduced the potential risks to their business, customers, and revenue.