Online Brand Protection: January 2024 Product Update chris January 22, 2024

Online Brand Protection: January 2024 Product Update

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What’s New with Allure Security Online Brand Protection-as-a-Service?

A new year brings a fresh look and new features to the Allure Security online brand protection service. This sets a new standard in brand protection. Thanks to helpful feedback from our growing customer base, we are excited to share some long-awaited updates.

Made publicly available today, this release consists of several enhancements developed over recent months. Here, we’ll highlight three key themes of this update and describe a selection of enhancements within those themes.

Current customers can explore these enhancements firsthand by logging into their accounts. Conversely, others curious about these enhancements should request a demo with one of our expert engineers.

Product Updates

Today’s release, packed with enhancements and bug fixes, focuses on three key areas:

  • Provide users with the information they need faster and with less effort. We have redesigned all app pages. In addition, we increased highlights to share useful information. And the navigation menu has been simplified.
  • Make it easy for users to report on their online brand protection program. A new on-demand PDF provides an executive summary. This summary, shows active incidents, most targeted brands, scan history, and beacon activity.
  • Our customers have more online visibility Our ongoing advancements in speed and accuracy provide unmatched internet coverage. This is what makes our AI-powered detection engine unique.

Our documentation framework has also been modernized to help our customers navigate many of these updates.

Enhanced User Interface

Simpler Navigation & Streamlined Dashboard

Our new dashboard shows data to help you quickly assess Allure Security’s monitoring, detection, and response performance. Every page in the application is now rebuilt.

This helps you find the information you need more quickly. You can access valuable data easily. You will also understand where and how to take action in the portal.

Furthermore, the team has labeled the dashboard modules more clearly and added more useful information to this quick view. For a mapping of old menu items to new menu items, visit  “…Changes to Allure Security’s Portal” section within the new documentation.

A screenshot of Allure Security's new-and-improved online brand protection dashboard
  • Updated “Scan History” card gives you more details about our AI engine’s monitoring activity. You can choose the timescale you want.
  • “Recent Detections” table replaces “Active Incidents.” It now has larger screenshots and more information accelerating enforcement decisions.
  • “Beacons Activity” chart presents detailed information about beacons firing on authorized and unauthorized websites.  You can easily set them up by going to Settings > Beacons > New Beacon. You can also contact support@alluresecurity.com for help.

Enhanced User Interface

Screenshot of Allure Security's dashboard after our online brand protection update
  • Our simple navigation menu highlights key features like Dashboard, Detections, Reports, Domains (Protected, Suspected, and Permitted), and Event Logs.
  • Less frequently used sections such as Beacons are now in Settings.
  • We relabeled the menu options for clarity (e.g., goodbye Notable Events, and hello, Detections).
  • Role-based is now under User Management in Settings. You can set user roles to “Standard User” for read-only privileges or “Tenant Admin” for full administrative control.
Enhanced User Interface

New Role-Based Access

Additionally, this update introduces a dedicated settings page for more intuitive account configuration. Access it by clicking on your username in the upper right corner of your screen and selecting “Settings.” 

There you will find:

A screenshot of Allure Security’s New User creation form with Standard User and Tenant Admin Roles.

• Your Preferences – Update your profile information or reset your password

• User Management – Create and edit users

• System Logs – View, search, and export system logs

• API – Create and manage API keys with our all new interactive API documentation

• System Configuration  – Add and delete notification recipients

• Beacons – Create new beacons and enable/disable existing beacons 

New Executive Summary PDF for Demonstrating Brand Protection Impact

We listened to customer feedback. Now, we have an on-demand executive summary feature. This tool helps you show the results of your brand protection efforts with Allure Security.

This report is only a starting point. Stay tuned for ongoing improvements in the near future.

A screenshot of Allure Security's brand new on-demand executive summary PDF

Components of the Executive Summary Include:

  • Active Incidents – Overview of detections/incidents needing review, those being addressed by our team, and mitigated impersonations.
  • Most Targeted – Highlights the most targeted brands/domains for customers protecting multiple brands.
  • Scan History – Shows the amount of digital assets checked by our AI detection engine, sorted by type.
     

    • The system includes newly registered and newly active domains.

    • We also have re-scanned domains that we continue to monitor. Lastly, we track threats from various sources.

  • Beacon Activity – Shows beacon alert frequency and affected domains.
  • Recent Detections – Lists recent impersonation detections, their status, and related response actions.

To Generate an Executive Summary: 

  1. Click on Generate Report next to the reporting period menu.
  2. Click on the Executive Summary (PDF) button in the Generate Status Report menu.
  3. On the next pop-up screen, select the start and end dates for your reporting period and click the Submit button.
  4. We will prepare your report and promptly email it to you.

Maximize Online Visibility with Cutting-Edge Detection

Examining more digital assets every minute of every day boosts our customers’ online visibility and protects their brand.

To maintain this edge, we continually refine our automation practices and harness the latest AI developments.  In turn, this expands our monitoring and accelerates analysis of websites, social media, and other digital assets.

Recent enhancements in this area include the following:

Web Page Intent Analysis

Using computer vision and natural language processing, analysis of a web page’s intent is integrated into our automated assessments. 

This development helps our AI detection engine understand a page’s purpose. It improves risk assessment and prioritization. To this end, it is easier to identify impersonations compared to content from unrelated businesses with similar names.

Enhanced Rogue Mobile App Monitoring

Unauthorized mobile apps can harm a brand and its customers. Fraudsters may add harmful features to cloned apps. We’ve built a new AI model for detecting rogue mobile apps, significantly increasing our processing capacity.

Supercharged Domain Fuzzing with GPTwist

We have combined Dnstwist with ChatGPT to create a new feature called GPTwist. This patent-pending capability is better than older domain fuzzing methods. It goes beyond traditional variations like substitutions or TLD swaps.

GPTwist uses advanced text analysis on both real and fake websites. This helps find more potentially deceptive domains.

It goes beyond simple word changes. It also adds keywords (e.g., “login”) to create a complete list of possible threats for automated checks.

For example, where Dnstwist flags variants such as “abebank.com” or “abc-bank.com,” GPTwist extends to complex permutations that are relevant to the protected brand, such as “abcbank-billpayments.com” or “myabcbanklogin.com” to enhance monitoring and protection.

This is one example of how Allure Security uses the same advanced tools that fraudsters use to create scam content. This helps us stay a step ahead in the fight against online fraud.

Learn more about Allure Security’s Online Brand Protection As A Service can help protect your brand and your business. 

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