Articles about website spoofing, cybersecurity trends, and how to protect your customers from hackers.
Gartner has identified Allure Security as one of 26 ‘Example DRPS Providers’ in its recently published “Emerging Tech: Adoption Growth Insights in Digital Risk Protection Services.” Gartner delivers actionable, objective insight to executives and their teams. Its expert guidance and tools enable faster, smarter decisions and stronger performance on an organization’s mission-critical priorities.
The report defines Digital Risk Protection Services (DRPS) as a “combination of technology and services to protect critical digital assets and data from external threats.”
Such threats include:
“Gartner recognizing Allure Security means a lot to us, and we take that recognition as validation that we’re focusing on the right things in helping our customers find and eradicate online brand impersonations more quickly to reduce fraud.”Josh Shaul
CEO | Allure Security
The report itself discusses DRPS growth trends based on interest among enterprises (referred to as “mind share” and based on Gartner client inquiry data) and adoption interest (based primarily on Gartner Peer Insights™ review data). Gartner Peer Insights is a public platform that offers verified, first-hand reviews of enterprise software and services from experienced IT professionals.
If more than 25 vendors offering DRPS wasn’t enough, consider that there is also overlap between DRPS, threat intelligence, external attack surface management, security rating services and other solutions. It’s easy to get overwhelmed.
In the end, what’s most important for you in evaluating DRPS is clearly defining the problem you’re trying to solve and the outcomes you hope to achieve with such a solution. Different vendors excel in different use cases.
At Allure Security, two main things set us apart when it comes to digital risk protection services:
Our AI-powered engine employs computer vision and natural language processing to find more fake websites, deceptive social media accounts, and rogue mobile apps more quickly and with greater accuracy than legacy approaches. In addition, because we monitor hundreds of millions of URLs each day and as soon as they’re visible on the internet, we can immediately jump into action – shutting down spoofs before a single person falls victim.
Allure Security’s unique, multi-pronged approach to response – blocklisting, decoy data, and takedown – also significantly reduces the lifespan of a scam and the damage it can do:
Gartner, Emerging Tech: Adoption Growth Insights in Digital Risk Protection Services, Elizabeth Kim, Ruggero Contum 11 November 2022
Gartner does not endorse any vendor, product or service depicted in its research publications, and does not advise technology users to select only those vendors with the highest ratings or other designation. Gartner research publications consist of the opinions of Gartner’s research organization and should not be construed as statements of fact. Gartner disclaims all warranties, expressed or implied, with respect to this research, including any warranties of merchantability or fitness for a particular purpose.
Posted by Mitch W